One of the most difficult things for me has been making the transition from two different fashion stages of my life. Not long ago, I was a young woman, in her early/mid twenties, with a job, and cash to spend on the latest trends. Fast forward a little bit and I’m a stay-at-home mom with less money to burn on expensive clothes. You look in your closet and the trendy shoes, bags and clothes that you wore once don’t fit the lifestyle you live anymore. It can be daunting to start over – which fashion direction do you go in? How do you keep looking current and fashionable.
When I read about Mindful Style, I knew I had to share for my fellow NJ Moms and Women. Read on to learn about this great service and find out what “closet curation” is! It is something I definitely need.
This is the conversation I had with mindful maven, Betsy Ames:
Betsy Ames: I’ve loved fashion all my life.
In my early career I was a fashion editor at Glamour Magazine, I have sold wholesale on Seventh Avenue, was a personal retail stylist at Bloomingdale’s in New York City and assisted the president of a global PR firm. I kept celebrities, wealthy socialites, high-powered executives, and the wives of Wall Street moguls stylish and on-trend. After I married and began a family, I kept up with other stay-at-home moms in my upscale suburb. My closet burst with designer clothing, handbags and shoes. My perspective changed when we decided to move and I saw all I had accumulated. One broker was amazed by the 30 sweaters arranged neatly on shelves by color. At the same time, the media was focusing on decluttering and I became mindful of fashion’s huge negative environmental impact. As I cleaned out my closet, I realized I was trying to define myself from the outside in. Exploring spirituality, I began to apply the concepts of mindfulness and detachment to my wardrobe.
Today, I am mindful of trends yet not driven by them. I’m excited to help my clients develop their own Mindful Style.
Why Mindful Style?
Mindful Style was created to bring awareness of conscious clothing to the masses. My intention is to educate and enlighten my clients that “slow fashion” reflects long lasting, fabric friendly and above all makes a statement about our individuality and our style sense. Not what trends tell us to wear, but that we are mindful of the choices that we can make when it comes to clothing ourselves. Today it is about sustainable clothing “slow fashion” and to create a movement away from “fast fashion” (Forever 21, Zara, H&M and others that people have come to know as cheap and disposable). Then my clients will make choices that represent their conscious compass, express their individuality and above all be mindful in their style.
How did you come up with Mindful style?
In the past few years I have come to see that there was a large disparity between the amount of clothing I had bought and the amount of clothing I wore. I asked myself several questions, two of which were these:
Why did I need to hold onto so many pieces that were left unworn for years?
Why was I buying so much?
After much pondering, I realized that I was driven by trends and influenced like many others to keep up with the latest styles. I was at odds with myself. Then a headline caught my eye about a year ago “3.8 billion pounds of textiles are thrown away each year”. Wow. And what does that mean for the environment? Knowing this information, I had to make a change for myself. But why end there? Why not combine my fashion expertise and new mindful approach to fashion by creating a service that is dedicated to moving people into a more conscious direction in terms of what they wear. The result is Mindful Style. Clean, Conscious & Consistent Clothing.
What is your mission with Mindful Style?
To educate and enlighten my clients about the way of fashion today, and influence them to see how important it is to dress mindfully. Letting go of the cluttered closet and into a streamlined simple closet that is filled with clean, conscious, consistent pieces that mix and match and can be worn 100 different ways, than having 100 pieces that are only worn once.
Do you have a particular demographic? Describe the typical person who seeks your services…
I cater to anyone who is interested in me coming in to do a Closet Curation. They have to be open minded, which I like to call mindfully minded – Willing to get off the trendy-go-round and keep clothing that lasts and most importantly makes them feel good.
What is a Closet Curation? Did you coin that term?
a) Firstly, I give them my educational materials (Betsy’s Clean & Conscious Clothing Guide)
b) Then I proceed to ask the client:
Would you buy it today?
If yes, we keep the piece. If no, we pull it out and put it in one of four piles: (Donation, Hand Me Downs, Garbage, Forever-Wear) There is always a maybe pile!!!
If yes you would buy it today (Forever‐Wear, ex. White Cashmere Sweater, Cotton Black Turtleneck)
Put in yes pile to try it on. *Try on everything in yes pile – Does it still fit…very important *Doesn’t fit? Is it well made and you love it is it worth being tailored? Once I educate my client to what his/her needs are I then guide them to my world of sustainable slow fashion, I give them Betsy’s Clean & Conscious Clothing Guide
What is Betsy’s Clean & Conscious Clothing Guide?
It is a guide for my clients to follow which educate them about slow fashion brands– ones that I swear by!
What is one fashion tip that you always give to your clients?
How about two tips!
1) You must love your clothes!
2) If you love it and fits well then buy it in at least two colors!
Has Mindful Style positively affected your life, and the ones around you?
MS has affected me tremendously – I have changed what I buy and discard. I pause and consider what effect my purchase has on the greater environment.
Tell me a little more about your blog. What is the purpose of your blog?
My blog serves to educate and give my followers examples of modern, easy style – Oh, and I like to throw in controversial topics at times – like how some shampoo brands degrade the environment, who knew…
What is your goal for your business?
Create a conscious purchasing and lifestyle movement, and spread it to the masses!
What towns do you have a presence in currently? Do you have other towns in mind that you would like to extend your services to?
I have worked in Maplewood, Millburn/Short Hills and Montclair. I would like to serve all of Essex County, Summit, Chatham, Madison, Florham Park, Morristown, Bernardsville, Mendham, Westfield and Montclair to name a few.
This is not a sponsored post. I received no service, or compensation for this post. I was given information by PR for the purposes of educating my readers on a service I felt might be beneficial to them.